Chai's Blog

I am just read­ing the print edi­tion of the August/September issue of the Rur­al Liv­ing mag­a­zine (online edi­tion here). The fol­low­ing edi­to­r­i­al piqued my inter­est and con­firmed what I know is gen­er­al­ly true with most cus­tomer sup­port.

Although this arti­cle is aimed at New Zealand busi­ness­es, anec­do­tal­ly, I know the state of cus­tomer sup­port else­where is not dras­ti­cal­ly dif­fer­ent.

It is an excel­lent oppor­tu­ni­ty for clever com­pa­nies to gen­uine­ly val­ue cus­tomer sup­port, make it eas­i­er for cus­tomers to con­tact them, and bring their busi­ness to them instead of deal­ing with an apa­thet­ic com­peti­tor who won’t lis­ten and is inac­ces­si­ble to cus­tomers.

I am employed by one such nice com­pa­ny which val­ues cus­tomer sup­port, and I know many more organ­i­sa­tions that see cus­tomer sup­port as a com­pet­i­tive advan­tage.