Awful ICICIDirect phone support

Just this after­noon, I shared an anec­dote about how, in 2021, it is still painful to gen­er­al­ly access cus­tomer sup­port across the board.

As fate would have it, I had to call a com­pa­ny called https://www.icicidirect.com/, and I did run into the exact icky sit­u­a­tion I was rant­i­ng about.

Here is the tran­script:

0:02 — Wel­come to ICICI Direct
0:05 — Thank you for call­ing us
0:10 — Ter­ri­ble music starts
(Ter­ri­ble music con­tin­ues for near­ly 6 min­utes while I hoped that some­one will attend to me. But alas!)
06:04 — Ter­ri­ble music ends with a Good­bye!

Here is the full audio clip of the call for the record. Dare to play it if you want to self-inflict some suf­fer­ing.