Awful ICICIDirect phone support

Just this afternoon, I shared an anecdote about how, in 2021, it is still painful to generally access customer support across the board.

As fate would have it, I had to call a company called, and I did run into the exact icky situation I was ranting about.

Here is the transcript:

0:02 – Welcome to ICICI Direct
0:05 – Thank you for calling us
0:10 – Terrible music starts
(Terrible music continues for nearly 6 minutes while I hoped that someone will attend to me. But alas!)
06:04 – Terrible music ends with a Goodbye!

Here is the full audio clip of the call for the record. Dare to play it if you want to self-inflict some suffering.

Audio transcript of a helpless helpline!


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