Earlier this month I signed up for Grammarly to improve my writing. I used it for a few weeks, and it seemed like a useful app to help me write better. So I thought of upgrading to Pro but haven’t opened my wallet.

Then an email appeared on 10 Nov suggesting me to upgrade for a 40% discount but only for the next 48-hours. It was tempting. But I am so used to email marketing. So I chose to wait. Then the Last chance: email came on the second day. I ignored it.

The upgrade went up to its full price. I was worried and even regretted not opting for the 40% discount. But I also hoped that if I pretend to ignore for a few more weeks, maybe the email marketing bot would send me the 40% discount email again. So I continued to wait.

Last week I received a Black Friday discount for 55%. This time I did not waste time to upgrade.

Could I have gotten more discount if I waited for more? Who knows? Have I fallen for marketing? Probably. But I felt 55% off is a right balance between the price I am paying and the value I think I am getting for my money.

It is another good reminder for me in this consumerist society to not fall for instant gratification. Good things generally come to those who wait.