Don’t fall for marketing emails

Earlier this month I signed up for Grammarly to improve my writing. I used it for a few weeks, and it seemed like a useful app to help me write better. So I thought of upgrading to Pro but haven’t opened my wallet.

Then an email appeared on 10 Nov suggesting me to upgrade for a 40% discount but only for the next 48-hours. It was tempting. But I am so used to email marketing. So I chose to wait. Then the Last chance: email came on the second day. I ignored it.

Grammarly promotional email
Grammarly promotional email

The upgrade went up to its full price. I was worried and even regretted not opting for the 40% discount. But I also hoped that if I pretend to ignore for a few more weeks, maybe the email marketing bot would send me the 40% discount email again. So I continued to wait.

Last week I received a Black Friday discount for 55%. This time I did not waste time to upgrade.

Could I have gotten more discount if I waited for more? Who knows? Have I fallen for marketing? Probably. But I felt 55% off is a right balance between the price I am paying and the value I think I am getting for my money.

It is another good reminder for me in this consumerist society to not fall for instant gratification. Good things generally come to those who wait.

Published by Chaitanya

I am a family man, perpetual learner, coffee drinker, dessert eater and Happiness Engineer at Automattic. I also read, write, move, and meditate.

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