Countersignaling

In the Copying high-status people can backfire post, I learnt what countersignaling means. The rest of the section is informative too. Have a read.

Successful people can afford to engage in countersignaling—doing things that signal high status because they are associated with low status. It is a form of self-handicapping, signaling that one is so well off that they can afford to engage in activities and behaviors that people typically associated with low status.

An example from Ogilvy Vice Chairman Rory Sutherland: If you’re a top executive, turning up to work on a bicycle is a high-status activity because it was a choice and not a necessity. But if you work at Pizza Hut, turning up on a bike means you can’t afford a car.