Example of a nagging app

Only yesterday I blogged about apps and their tricks to grab our precious attention by making us  install them on our phones in the pretense of helping us.

This morning I wanted to check the menu of a local cafe. I googled and clicked on one of the search results. It’s a Zomato link that looked like what I wanted:

I click on it and get this:

When I click on SEE MENU link, I get this:

If I think a bit about this…

What I wanted to do: check the cafe menu.

What Zomato wanted me to: install their app.

If Zomato’s aim is to help me, it will get out of my way and provide the info I need as soon as possible without any friction. But it seems Zomato’s aim is to make me install their app and advance its interests.

These are exactly the kind of apps and services I should avoid.

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