That article quoted a Twitter spokesperson:
… We will continue to work to improve our efforts here, and people always have the option of turning off our curation if they just want to see content from the people they follow.
This quote is sketchy and only half-true.
The other half-truth, which this Twitter spokesperson did not say, is that although you can turn off curation, on the phone app Twitter turns it back on within a few days without your consent. The settings on my web app are untouched though, which is likely what this well-meaning spokesperson has quoted.
If you really want to improve your efforts here, Twitter, stop changing your users’ app settings and start respecting their preferences.
And definitely educate your spokesperson with your phone app’s hidden features as well, so they can share accurate information about your platform.